WHO THEY? – Karan Aujla

The Punjabi music scene has witnessed another powerful release with Karan Aujla’s “WHO THEY?”. The song, a poignant exploration of friendship, loyalty, and the complexities of human relationships, has quickly garnered attention for its raw lyrics and thought-provoking message.

Produced by Yeah Proof, the track boasts a minimalist yet impactful soundscape. A steady drumbeat and a subtle bassline create a foundation for Aujla’s powerful vocals to take center stage. The absence of complex arrangements allows the focus to remain on the lyrical depth, reflecting the song’s introspective nature.

Aujla’s lyrics dive deep into the complexities of human connections, questioning the authenticity of friendships and the true meaning of loyalty. Lines like “दे नी जीना दे तू न ली जानी है ओ मित्रा न जान देया मित्र नहीं जान” (Let me live, don’t take my life, friend, I don’t know you, you don’t know me) encapsulate the central theme of mistrust and disillusionment. The rapper’s signature style of delivering raw, unfiltered emotions resonates with listeners, making the song relatable to anyone who has questioned the sincerity of their relationships.

The music video, directed by a team of talented directors, complements the song’s introspective nature. Shot in a monochromatic palette, the video features Aujla in various settings, reflecting on the complexities of human interactions. The minimalist approach to the visuals aligns with the song’s focus on the lyrical content, allowing the audience to concentrate on the message being conveyed.

Here’s why “WHO THEY?” has resonated with Punjabi music fans:

Relatable Theme: The song’s exploration of friendship and loyalty strikes a chord with audiences who have experienced similar challenges in their personal lives.
Karan Aujla’s Raw Authenticity: Aujla’s ability to convey raw emotions through his lyrics and delivery sets him apart as an artist. His honest portrayal of vulnerability makes the song even more impactful.
Minimalist Production: The song’s stripped-down production allows the focus to remain on the lyrics and vocals, enhancing the emotional depth of the track.
Thought-Provoking Lyrics: Aujla’s lyrics are thought-provoking and encourage listeners to reflect on their own relationships and the nature of loyalty.
Visual Impact: The music video’s monochromatic aesthetic and minimalist approach complement the song’s introspective theme, creating a visually engaging experience.
“WHO THEY?” is more than just a song; it’s a social commentary on the complexities of human relationships. With its raw authenticity, thought-provoking lyrics, and powerful delivery, the song has established itself as a standout in the Punjabi music scene. While the future holds exciting possibilities for Karan Aujla, “WHO THEY?” serves as a testament to his ability to connect with audiences on a deep emotional level.

Here are some reasons to be optimistic about Karan Aujla’s future:

Expanding Fanbase: The success of “WHO THEY?” is likely to expand Aujla’s fanbase beyond the Punjabi music scene. The song’s universal theme of friendship and loyalty has the potential to resonate with a wider audience.
Versatility as an Artist: Aujla’s ability to tackle complex themes and deliver powerful performances showcases his versatility as an artist. This opens doors for him to explore different genres and musical styles in the future.
Potential for Collaborations: The success of “WHO THEY?” could lead to collaborations with other artists, both within and outside the Punjabi music industry. This would allow Aujla to reach a wider audience and experiment with new sounds.
Impactful Music Videos: The music video for “WHO THEY?” demonstrates Aujla’s attention to detail and his ability to create visually compelling content. This suggests that he will continue to produce high-quality music videos for future releases.
“WHO THEY?” is a powerful statement from Karan Aujla, showcasing his ability to connect with audiences on a profound level. As he continues to evolve as an artist, fans eagerly anticipate what he will bring to the music scene next.

Yeah, Aujla, Proof
Yeah! Proof

Oh puchi jaave baar-baar mainu
Das kehde zileh jana kehndi phone hune la deyan
Kadi kehndi buddy mere bade
Dasi kise ton kadhauna hune kamm main khada deyan
Ni mere kamm fase rehnde ni
Tu kude shera de shikar kade tittar ni jande

Jinna de tu nau layi jani ae
Mittran nu jaande aa, mittar ni jaande
Ni jinna de tu nau layi jani ae
Mittran nu jaande aa, mittar ni jaande
Ni jinna de tu nau layi jani ae
Mittran nu jaande aa, mittar ni jaande

Ni oh mainu ki kehke sadd de aa
Ji kehke sadd de aa dassi jana chaud ni
Ni outro taan rabb dekhuga
Halle enni k kamayi aa kade intro di load ni
Haye hath thode maile ne yaaran de
Sade kinne-kinne saaf ni charittar ni jande

Rakhan daang utte dera sada kille jidda vehda (Ahan!)
Mainu finaly mili aa chauhnda tainu vi bathera (Yeah)
Pith piche bole jehda (Anh!) Main ni janda ni kehda
Dekhi bhajjeya firuga, kera naa laidi mera?
Dilan de jehde bhaar goriye ni
Gode chhad modde chhad addi vi nai jhalldi
Ni jehdi aa kosi-kosi chaldi aa
Hawa sade vall di hawa aali gal ni
Oh painda mere mudke da mull biba
Hunda ki paseena sale ittar ni jande

Jinna de tu naa layi jani ae
Mittran nu jande aa mittar ni jaande
Ni jinna de tu naa layi jani ae
Mittran nu jande aa, mittar ni jaande
Ni jinna de tu naa layi jani ae
Mittran nu jande aa, mittar ni jaande

Ni jinna de tu naa layi—
Mittran nu jande aa, mittar ni jaande
Ni jinna de tu naa layi—

Poora mudhon jatt lehri, AP gutt te sunehri
Akh laal jivein cherry, lakk kare thirty carry
Faide asi ni karune sade kamm nai aune
Asi yaar nai banaune biba kamm nai kadhaune
Ni Aujla, haye, kivein samjhayi jave
Pipplan di chhaan nu biba kikkar ni jande

Jinna de tu naa layi jani ae
Oh, mittran nu jande aa, mittar ni jaande
Ni jjinna de tu naa layi jani ae
Oh, Mittran nu jande aa, mittar ni jaande

(Ni jinna de tu naa layi jani ae)
Yeah Proof

Karan Aujla